Smarter Hospitality - Greater Customer Service with Hospitality Analytics
The hospitality industry strives on one crucial factor – customers. Customer satisfaction is at the heart of any successful hospitality industry, regardless of scale & resources.
During COVID, a sharp decline in travel & tourism was noticed throughout the world, with the hospitality industry suffering the most. Organizations and stakeholders drastically reduced workforce & halted plans of expansion to cut down on resources & expenses.
Post COVID, Ascend’s Hospitality Analytics services allows hotel chains, airlines, railway services, tourism agencies and all hospitality related stakeholders to derive huge value from the information & data flooding in with every customer.
Stay ahead of the competition by becoming more adaptive & agile in today’s era of uncertainty & rapidly changing business & travel environments.
Start Your Digital Transformation
135%
Increase in online revenue seen by hotels which adopted data analytics
71%
Decrease seen in guest complaints by Best Western hotel after introducing analytics in their decision making
Restaurants, hotels, airlines, tourism agencies, and other hospitality industry stakeholders have struggled immensely during the COVID period, making it difficult for them to revive their original standing & revenue generation.
With Ascend’s Hospitaly Analytics at your disposal, you can use real-time analytics to empower management of your hospitality service and make informed decisions regarding finance, marketing, operations, and customer service.
Offer Superior Customer Experience
Enable Ascend’s Hospitalilty Analytics and get access to a 360 view of customer information, feedback, and behavioral patterns to derive insights and make informed decisions.
- Optimize Management
Travel & tourism agencies, restaurants, airports, and hotels can deploy advanced analytics powered by Ascend to optimize their pricing strategies. With Hospitality Analytics enabled,
- Hotels can optimize pricing based on current reservations, past cancellation trends, reservation behavior, and much more.
- Restaurants can optimize inventory management & stock raw materials for items which sell the most in specific seasons
- Airports can predict future fuel prices & exchange rates to adjust costs & strategy
- Tourism Agencies can offer personalized pricing based on purchase history by offering tailored products
- Increased Service Personalization
Harness the power of data by enabling Ascend’s Hospitality Analytics to provide increased personalizations in services to enhance customer experience.
With Ascend, you can deploy tools & solutions that predict the next product or service your customers would like, so that you can provide personalized communication using customer information, trends, and behavioral patterns.
- Use weather data to predict spikes or decline in sales & bookings
- Send promotional offers to customers based on their previous purchases
- Use facial recognitions to analyze travelers expressions in airports & hotels
- Stay Ahead with Predictive Hospitality Analytics
- In Marketing:
Automate target marketing & personalized communication to improve conversion rates for your booking website, restaurant, hotel, or restaurant/resort.
- In Customer Churn:
Predict future trends by taking into account previous feedback & reviews, tailoring your services accordingly and reducing customer churn.
- In Inventory Forecasting:
Spot and keep up with new trends & preferences to source new raw materials for your restaurant and hotel and offer that unique experience.