Companies are under more and more pressure nowadays to make decisions better and quicker. Mobile business intelligence (BI) tools are used to both stay up with competitors and to strive to outperform them. If the data companies have is outdated, then this process becomes difficult and ineffective.
The rise of mobile devices is altering how we work and consume information. We virtually never go “Offline” today, thus consumers need access to their analytics so they can act quickly on new information.
In other words, dashboards must be mobile device compatible and able to give end users access to data that is simple to understand. It is this need that gave rise to mobile business intelligence.
Due to the difference in screen quality, capabilities, and size between a phone and a desktop, this becomes challenging.
Let’s see how mobile business intelligence has change the landscape and what such BI tools can do for your company.
What is Mobile Business Intelligence?
Business intelligence is the term for the technology-driven process of data analysis and offering resources useful insight that can be used to come to wise business decisions.
Or, as is more often known, BI is about having the appropriate data at the appropriate moment to make the appropriate choice.
Therefore, accessing and doing BI-related data analysis on mobile devices and tablets is referred to as mobile business intelligence (BI).
Displaying KPIs, business metrics, and dashboards are made simpler. Users of mobile business intelligence are given the same access to and usage of features and capabilities found in desktop and app-based BI tools.
This modification is compelling designers to reconsider the user experience (UX) and recreate the same pertinent material on mobile that is often only viewed on desktop computers.
Why Mobile BI is Important
Businesses today use and have access to a load of data from different sources. Everyone needs access to real-time data in this fast-paced workplace so they can make data-driven decisions whenever and wherever they choose.
Every day, more businesses adopt mobile apps, similar to SaaS applications, for crucial business operations.
Whether you’re the CEO, a salesperson, a digital marketer, a department manager, or another employee, mobile business intelligence may help you raise productivity, decision-making, and your company as a whole.
Benefits of Mobile Business Intelligence
There must be a reason for the rise of mobile business intelligence and the many mobile BI tools.
But what can mobile business intelligence do for you? Here are some benefits of mobile business intelligence.
Helps Companies Stay Ahead of Their Competition
Real-time data access makes it easier to spot business possibilities earlier, respond quickly to developments in the market, and increase the chance of up-selling and cross-selling.
By using a mobile BI solution, you become more adaptive and agile to changes in the corporate environment.
Enabling end users to access data from their mobile business intelligence system at any time and from any location.
This enhances their everyday operations and makes it possible for them to get data and analytics in “real time,” which allows them to respond more swiftly to a larger variety of situations.
Improves Accessibility for Companies
Arguably, the most significant benefit of mobile BI is having corporate insights at your fingertips.
Instead of being constrained to a single computer at a single place, you may access crucial data on your mobile device at any time and from any location.
The efficiency of your everyday operations may be increased by always having access to real-time data insights.
Better Ability for Companies to Make Decisions
Decision-making is sped up via mobile BI apps.
Mobile BI offers the most recent insights based on data to assist users when they need it most when choices or actions must be made immediately and on-the-spot.
The penetration of BI within businesses is increased through the integration of mobile BI capabilities into operational business operations, which frequently results in advantages in the form of more information.
This shortens the time spent looking for pertinent information and extends the amount of information available, which speeds up the decision-making process.
Overall, mobile BI increases information availability, quickens response times, and increases productivity while also enhancing internal communication and streamlining procedures.
The availability of appropriate mobile applications for all mobile device users allows information to be utilised by those who had not previously used BI systems. In turn, this raises the rate of BI penetration throughout businesses.
Challenges of Mobile Business Intelligence
Despite all the benefits that mobile BI solutions offer, companies face a number of difficulties when attempting to utilise such platforms and tools successfully.
Customers must take usability into account, regardless of the distribution method. Even if familiar content is displayed in a mobile browser as HTML5, this does not guarantee that it can be utilised easily.
To guarantee the app’s acceptability, businesses and app developers should take considerable care when developing the user interface, especially in operational circumstances where employees might not be accustomed to utilising BI.
Security and privacy issues might arise while using a mobile BI solution. To safeguard critical customer and corporate data, businesses must make sure a robust security setup is put in place.
Mobile devices are readily misplaced, stolen, and subject to hacking. Therefore, using mobile BI may increase the risk of a compromise involving sensitive or confidential data.
Developers face unique difficulties when creating mobile BI apps because of the constrained screen size of mobile devices. Every gadget and browser functions differently.
Mobile BI Solutions
Any mobile device may be used to view and manipulate data. Of course, there are some notable distinctions as well; the screen’s size is undoubtedly the first one.
For instance, certain data visualisations need a larger screen, whilst others might readily fit on a smartphone or tablet.
The following are the most popular techniques to integrate content on mobile devices:
Web page
A web browser is built into every mobile device and may be used to visit practically any web page.
The quality of the visited page may vary depending on a number of things. For instance, while developing reports and other data visualisations, BI developers must examine how their material looks on mobile devices. They must thus specially create the application for mobile devices.
HTML5 Site
Similar to a web page, but with certain upgrades, is an HTML5 site.
Without depending on proprietary standards, HTML5 enables RIA (Rich Internet Application) content to be shown on all sorts of mobile devices.
The benefits of HTML5 include pinching, double-tapping, and zooming capabilities, as well as the fact that the user doesn’t need to install the app in order to utilise it.
Native Apps
Web applications that can be downloaded and installed on mobile devices are known as “native apps.”
The software of the program is optimised for the mobile devices’ capabilities.
Supporting mobile BI is the most challenging and expensive solution for manufacturers, but it provides interactive and improved usage of analytics content.
Mobile BI Tools
Due to the rising demand for mobile business intelligence software, a number of companies provide mobile BI apps that may be downloaded for free or for a fee as integrated solutions, standalone applications, or APIs.
Ascend Analytics
- Artificial intelligence
- Data visualization
- Data analysis
- Machine learning
- Data warehousing
Forecasting, optimization, and the creation of a straightforward yet effective plan are all made possible by BI Solutions.
Businesses that offer business intelligence services synthesise and analyse complicated data for optimal functional usage.
Ascend’s BI experts can provide complete business intelligence solutions, including data warehousing, reporting, and personalised visualisation.
Providers of business intelligence solutions and BI analysts work with businesses of all sizes to gather, analyse, and turn data into insights that can be put to use.
Sisense
- Mobile-friendly app that gathers data from numerous sources;
- simple to use;
- massive data processing in seconds.
One of the best mobile BI software is Sisense. It controls the InChip’s powerful technology, which operates 50 times quicker than conventional tools.
Sisense is now among the most cutting-edge mobile BI solutions for companies looking for scalable tools as a result.
Even a non-technical individual may easily utilise the Sisense mobile BI application since it displays graphical data with only one click. This BI tool was created specifically to allow users to obtain information without assistance from IT staff.
Domo
- Domos APIs,
- open data platforms,
- flexible design,
- 1000+ applications and growing, and
- performance standards.
One of the top technologies that helps firms develop tremendously by providing excellent insights into data and the best ways to use it is Domo BI mobile software.
Users can access, produce, and share information on any level with the help of the engaging yet uncomplicated visualisations and with little assistance from IT.
It combines all the executive tools that promote team communication, mobile access, and optimum productivity.
The organization’s stakeholders find it simple to make decisions because to the clear insights. Users of Domo may quickly compare, display, and optimise data for improved outcomes.
Microsoft Power BI Pro
- Increased dataset refresh rates,
- enormous datasets, and
- massive dataset storage without user limitations.
The SaaS, cloud-based, and self-service BI application MS Power BI enables you to connect with corporate data in a completely new way.
To make your data easier to grasp, you may visualise it in a variety of ways. Microsoft Power BI Pro enables you to monitor business operations, statistics, and KPIs while you’re on the move.
Since its debut, its consumers have benefited from insightful data that has increased their awareness of the always evolving trends.
It gives rapid access to crucial information by pinning your datasets in the memory, allowing for a speedy response to changes without wasting valuable time.
IBM Cognos Analytics
- Storytelling,
- planning analytics, and
- data servers.
The robust BI tool from IBM Cognos Analytics gives users a seamless experience across web and mobile, facilitating rapid and simple exchange of data and insights.
The user has the choice to have their business at their fingertips with a hybrid solution that is either on-premises or cloud-based.
The IBM Cognos offers the user self-service, more intelligent alternatives for developing and locating relevant datasets, and fully utilises IT.
It stands out from its rivals in a significant way because to the autonomous data-model development from keywords.
Google Analytics
- Tools for scorecards,
- funnels,
- conversion,
- intelligence,
- finding anomalies, and
- monitoring
For marketers, Google Analytics is a potent BI tool. Google Analytics combined with business intelligence (BI) can alter the playing field for salespeople given the rise of online marketplaces.
It may be linked to a CRM system to get data about customers’ purchasing patterns, happiness levels, and more. With its powerful array of functions, it also helps upper levels of a company make better-informed choices.
Marketing teams may efficiently track a customer’s journey through their campaigns and use that knowledge to significantly boost conversion rates.
Additionally, a JavaScript tag is placed to every page, enabling Google to track visitors and gather their data on one of their servers. Then, numerous uses for this information are made.
Additionally, Google Analytics may be integrated with a number of other systems, including Google Adsense, Google Optimize 360, Google Search Console, Google Studio, and Salesforce Marketing Cloud, greatly enhancing its capabilities.
Amazon QuickSight
- The program connects to local excel files,
- makes numerous dashboards,
- adds custom columns with a simple click, and
- supports and updates various datasets in a single dashboard.
The Amazon QuickSight employs cutting-edge technology SPICE Super-fast Parallel In-memory Calculation Engine to instantly turn insights into interactive representations of data and offers flawless automation of outcomes according on underlying dataset characteristics.
Various Amazon services, including Redshift, Aurora, S3, EMR, RDS, DynamoDB, and others, may be readily integrated with the tool.
Unlimited HTML file dissemination is offered with the Mobile BI application. Additionally, the information may be downloaded in TSV and CSV formats for convenience.
Final Thoughts
We have now seen how important it is to stay up with the surrounding competition as it grows. Mobile business intelligence is quite helpful to achieve this.
Your business will unquestionably be ahead of the competition if you can reduce time spent and boost productivity. Both of which are aided with mobile business intelligence.
When used properly, mobile BI will boost your company prospects and help you make a good impression on your customers.
There are many tools accessible, but the ones above are some of the finest. Consider what your company is seeking to achieve when choosing the right mobile BI tool for you.