BI for financial services sector is undergoing radical change due to technological advancements. Financial institutions in today’s highly competitive and volatile market must keep up with the increasing competition, shifting client needs, and the requirement for stringent control and risk management brought on by the widespread availability of mobile devices and apps by implementing business intelligence in banking.

Technological developments have also emerged as powerful tools for business intelligence in banking. Resources that help the banking and financial sector learn from customers’ data and utilize that information to make more informed business decisions. 

This article examines how some financial institutions implement business intelligence in banking to increase profits, lessen risks, and gain a competitive edge.

What Is Business Intelligence In Banking?


Business intelligence in banking utilizes analytics tools or SAAS (software as a service) to generate user-generated, interactive data visualizations for financial institutions.

Ascend Analytics, Microsoft Power BI, Tableau, Tibco Spotfire, and Domo are just a few of banks’ business intelligence tools. Private dedicated servers can be set up in the cloud to operate banking business intelligence applications with stringent data security needs for financial business intelligence.

According to a recent Bank Systems and Technology research, several American banks and other financial organizations could gain from using a BI solution.

“To better target online campaigns and streamline and increase the efficiency of the account application and financing procedures, banks aim to employ customer-level data on product holdings, channel activity, and profitability,” the report states.

But how can this be done? What are the crucial KPIs to consider when applying business intelligence in banking operations? Let’s take a look:

How Can BI Give The Bank A Competitive Edge?

Business intelligence in banking firms can acquire useful insights from their data when they use it to achieve a competitive edge. They can improve the conclusions they draw from client data with the help of business intelligence technologies. 

There is the option to generate reports in real-time, which is useful for analyzing trends and finding patterns.

The banking and business intelligence in finance can make use of the new information to:

  • Recognize the purchasing patterns of customers
  • Support the planning and budgeting processes
  • Evaluate the success of marketing campaigns
  • Make financial projections and sales predictions.
  • Improve operational performance by analyzing it
  • Data organization and report generation for regulatory compliance

What Are Applications Of Business Intelligence?


Business intelligence is an umbrella term for companies’ various methods and tools to sift through heaps of data in search of useful insights. You probably already have a good idea of how much variety there is under that heading. 

Just to give you an idea, here is a short list of some of the ways in which business intelligence in banking is utilized and beyond:

  • Reporting
  • Data mining
  • Business performance management
  • Benchmarking
  • Predictive analytics

The term “business intelligence” refers to an iterative procedure in the business intelligence in banking industry. While it’s not always possible to summarize intricate processes in a few sentences, some essentials should never be left out. 

For instance, we’ve developed a few important measures for utilizing business intelligence in the banking industry to maximize your exposure to BI’s many advantages.

  • Make sure your existing banking data is tagged in a relevant way by performing a metadata analysis (data categorization).
  • Automate data collecting as much as possible to eliminate spreadsheets and push newly discovered metatags into the underlying data systems.
  • Prepare for the likelihood of a data stream failure by considering what it means for business intelligence in the banking industry.
  • Data maps should be clearly documented, mentioning the data sources and the KPIs they feed into for business intelligence in banking industry.


Benefits of Business Intelligence In Banking Industry

1. Ease of Data Handling

There is a continuing need for financial institutions to modify their services to meet the preferences of their clientele. By comparing the data to current market conditions, BI tools can draw useful conclusions. 

This data includes insights into your clientele’s habits, requirements, and inclinations. This simplified approach to data management allows businesses to provide superior monetary services.

2. Enhanced Work

Business intelligence in the financial sector uses analysis of throughput volume, service delivery cycle time, fault rates, and service quality CSATs to monitor the performance of various departments and individuals. 

Organizations gain an understanding of their operational processes using this information. 

For Example, Business intelligence is used by banks to identify consumer needs and how their staff can meet them. They can provide a better consumer experience as a result.

Ascend Analytics paves the way for the future of business intelligence in finance by enabling data-driven services. Artificial intelligence and customer-focused innovation are powering the financial institutions of the future. Banks’ large-scale investments in these technologies will yield new customer-facing business models tomorrow.

All of this allows banks and other financial organizations to gain real-time, actionable intelligence in areas like sales, marketing, cross-selling, and compliance.

3. Risk Management

risk management

The financial markets are notoriously unstable, with frequent and unforeseen shifts. Business intelligence tools in the banking and financial sectors assist in the detection and reduction of fraudulent activity, therefore reducing risks. A powerful BI solution can guarantee conformity with local, state, and federal laws and regulations.

Our team at Ascend Analytics has the expertise to construct unique BI solutions combined with analytics capabilities in identifying, measuring, tracking, and analyzing processes. 

The financial institution has access to a wide variety of report templates, allowing for the rapid generation and extraction of real-time reports, graphs, tables, and dashboards for continuous performance monitoring. The following are some of the fundamentals:

  • Performing risk analyses
  • keeping track of events, activities, and occurrences
  • Data management for inquiries, audits, and inspections
  • Managing controlled documentation

4. Improved Customer Retention

customer retention

Financial institutions can benefit from BI for financial services by learning more about why their clients are defecting to rivals. 

They expose a need in the market for a more convenient method of monitoring financial activity. Because of this, businesses may enhance their offerings and keep their customers returning for more.

As a result, customers will have a seamless experience via-

  • Customer segmentation aids in the creation of customized campaigns and upselling and cross-selling tactics.
  • To optimize the sales funnel, profitability analysis is combined with customer sentiment analysis to evaluate the quality of the product or service.

5. Real-time Reporting

real-time reporting

Business intelligence in banking allows for the visualization of historical and real-time data to reveal patterns in consumer behavior and potential bottlenecks. They provide a current snapshot of appointments, teller performance, counter use, and wait times thanks to their real-time visibility into operations.

 It provides prompts in the form of images to help people take the steps required to realize their aims. Information can be sorted according to the geographical area, bank branch, product or service offered, or kind of transaction to help zero in on problem spots.

By giving banks access to tailored BI solutions, our team assists in delivering end-to-end visibility.

  • Better cater to each customer’s specific needs
  • Encourage cooperation between the IT and business teams
  • Establish a strong foundation for compliance and security reporting
  • The management information system should be improved (MIS)

Use Cases of BI in Banking

Fraud Detection

Annual reports show that millions of dollars are lost yearly due to fraud, including credit card transactions (online/ATM) and financial statement fraud (before implementing proper business intelligence solutions). 

To combat these types of fraud and losses, BI for financial services employs a variety of business intelligence solutions, including data warehousing, big data analytics, and data mining.

Banks use a data warehousing program to keep data safe and well-organized. Using big data analysis techniques, experts can examine the compiled data, revealing previously hidden spending patterns, credit histories, and behavioral clusters.


Banks and other financial business intelligence-dependent institutions that provide various services can tailor their marketing to individual clients based on their needs, preferences, and demographics. 

By persuading customers to buy more than one of a company’s products, cross-selling can increase profits, bring in new banking customers, and boost repeat business, all while keeping each customer for the long haul.

A win-loss analysis can be performed using BI tools, allowing one to foretell the success of future cross-selling endeavors. This situation called for a clever answer that could:

  • CRM data for analysis
  • Determine consumer trends
  • Based on their previous purchases of other products, identify the clients who are most likely to convert.
  • Produce analytics reports using Excel
  • Determine which prospective clients are most likely to convert based on their purchasing habits and profiles


The modern banking institution that does not implement enterprise-wide self-service business intelligence in banking is falling behind in the competition. Your company can gain access to cutting-edge business intelligence features with the proper software.

Ascend Analytics and similar cutting-edge systems are revolutionizing the banking and business intelligence in finance industries. Many financial institutions, such as banks and NBFCs, widely adopt BI solutions.

Investing in this technology has several advantages, one of which is having constant access to analytics on how well your business is doing and hence where there is an opportunity for development.

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