Data analytics in healthcare

What is Data Analytics In Healthcare?

Data analytics in healthcare helps analyse data predictions and industry trends. It also allows for improvement for outreach and analysis for better management of diseases and their spread. It helps to reduce overall wait time for patients, improve patient care and diagnosis. Healthcare data analytics allow professionals to improve patient engagement for better care and treatment. 

This field includes a broader insight into patients’ data, achieving new medical advances, and supporting long-term growth. It can reveal paths to improvement in patient care quality, clinical data, diagnosis, and business management.

When mixed with business intelligence suites, data software and data analytics in healthcare assist medical advisors and doctors to operate better and aid in better decision making with the use of actionable insights.

Why is healthcare analytics important?

Regardless of the pandemic advancing and the greater use of data analytics to identify the Covid-19 outbreak and symptoms. Data analytics in healthcare is a gradual change process and has evolved over the last 2 years. It is important in these current times as most hospitals lack data governance strategies and 97% of data produced by leading hospitals goes wasted.

Most healthcare providers in the past did not use data analytics to get insights on patients, hospital care, and their staff. With the use of data analytics in healthcare medical service providers can:

Benefits of Data Analytics in Healthcare

Big data has transformed the way we manage, analyse, study and leverage the use of data in different industries. One of the areas where data has impacted analysis in healthcare. 

In reality, healthcare analytics can reduce treatment costs. It can predict outbreaks of illnesses as well as augment patient care experiences. It supports keeping patients away from preventable illnesses and enhances the quality of life overall.

As the availability of data increases, the world population now shares greater challenges for healthcare professionals, patients and medical institutes. Today, healthcare specialists using information and insights for better quality results, collect massive data to improve treatment methods and care.

Benefit #1

Predictive Analytics In Healthcare

Predictive data analytics help the healthcare sector with advanced decision making, improve patient treatment quality and reduce repetitive visits for patients at large. It can help in the detection of early signs of patient health deterioration in CCU, ICU and general ward. Therefore, reducing readmissions and ensuring to avoid downtime of medical supplies and equipment. The goal of predictive data analytics in healthcare is to reduce costs and make data selection quicker. It can help in the identification and in the selection of at-risk patients to offer better preventative care. Big data provides informed interaction with patients, consumers, and the general population.

Today predictive data analytics is highly recognised in the healthcare sector and in a 2019 survey, over 42% of healthcare executives said that data has improved patient satisfaction and 39% said that it has helped save costs.

How do these healthcare organisations and hospitals turn data for forward-looking insights for better patient care? Let’s find out below:

Predictive data insights can play a valuable role for patients in ICU, CCU and in the general ward. Here a patient’s life relies upon convenient and timely intervention at times when their medical condition is worse. In developed countries like USA, Germany, Italy and UK where ICUs were overpopulated during Covid-19 and with a shortage of resources, surgical equipment, and healthcare professionals the need for an upgraded data-driven technology was requested to take quick decisions. Using predictive algorithms medical experts can identify patients which will require assistance and extreme care in the next hour or two. Predictive analysis can help identify warning signs and spot adverse events in the general ward.

With its ability to help healthcare providers stay one step ahead, predictive analytics is proving its value not only in (virtual) hospital settings – but also at home, by preventing patients from backsliding into a need for acute care.

With its capacity to assist healthcare providers, predictive analytics provides insights for virtual patients and prevent patients’ health deterioration and track their health. Thus making sure they are not left vulnerable in unfavourable situations like Covid-19.

Predictive analytics is able to combine data from multiple sources including hospital medical records and medical alert services. This allows healthcare providers and experts to monitor differently-abled patients and senior citizens’ patients and in keeping them safe.

The healthcare sector can benefit from predictive data analysis like other sectors; for example, the need of medical equipment like CT-SCAN and MRI machines require an upgrade after a certain number of scans and using predictive data you can know time to  upgrade or maintenance thus reducing any disruption in providing care for patients. 

The primary objective is to improve decision making faster with data-oriented results. Therefore, with new and upgraded technology, multiple factors in the identification of diagnosis and in delivering better patient treatment.

Benefit #2 

Early Detection and Monitoring of Diseases

Big data analytics and machine learning are constantly changing the dynamics of the healthcare landscape. The new approaches towards monitoring the disease helps detect any chronic data disease.

Big data allows medical experts to diagnose and treat any disease using information, medical records, and clinical research by healthcare professionals.

Using individual data and insights of the patient, the health of a patient’s family can also be monitored and detected early. If a patient’s family has diabetes or any chronic disease in the family, it can be determined early and symptoms can be monitored with early signs.

According to the United States Centers for Disease Control and Prevention, medical records of patients and their families with chronic diseases help identify the disease and in preventative care.

With artificial intelligence and machine learning, healthcare professionals can provide diagnosis on patients’ health and improve their health issues. They can also share the causes, effects and history of any disease related to renal functions, lungs or bones.

Benefit #3 

Care for High-Risk Patients

Advanced healthcare is generally considered a luxury and becomes complicated for patients who require emergency medical assistance. The updated and digitised healthcare technology allows for patients to maintain health records 24 x 7 and keep a check on health patterns for more effectiveness. 

 The predictive data analysis helps identify patients with contagious diseases where they are isolated with a minimal or lesser chance of risk. For example, during covid-19 any patients’ interaction with any other covid patients were advised to stay isolated till they were tested negative allowing for a reduction in the overall outbreak. 

With the use of business intelligence and big data, patients’ health is monitored with personalised care and treatment. Predictive modelling and analysis provides insights on at-risk patients, their health outcomes and allows constant monitoring of their best and worst-case scenarios.

The use of data in health track devices allows physicians to offer better care and enable patients to be more conscious of their health decisions. Thus, offering quality-focused care for patients and improving patient trust in doctors and the medical fraternity.

Benefit #4

Using Patient Data to Improve Health Outcomes

Big data and machine learning allow for improvements to foster patient care, provide accurate diagnoses, share preventive measures, and make informed treatment decisions. According to Deloitte Center for Health Solutions that data helps improve health outcomes and reduce operating costs. Data analytics offer long-term benefits in improving patients’ health and provide better treatment alternatives for various chronic and seasonal diseases. 

From improved predictions of epidemics and pandemics, curing diseases, preventable care, data analytics has various applications in the sector.

Benefit #5

Cost Reduction

Data analytics can increase in providing patient access to services, reduce costs, generate revenue and improve patient satisfaction. A large chunk of funds is utilised on treatment centres, clinics, and in delivering quality patient care. With reducing readmissions and detecting diseases early data can monitor patient symptoms and treat on time reducing costs for the hospital, insurance companies and patients.

With data and machine learning algorithms, hospitals can identify any abnormal financial patterns and reduce any wrong claims or reimbursements.

Data analytics help healthcare in reduced costs in following ways

Challenges of Data Analytics in Healthcare

Healthcare Data Analytics in Different Sectors

In the case of hospitals and healthcare managers, data analytics in healthcare facilitates both administrative and financial data along with information for aiding inpatient care endeavours, offering better services, and boosting prevailing procedures.

Healthcare data analytics holds the efficacy to improve the overall lifestyle of people and boost one’s quality of life. Data analytics in hospitals provide the administration with improved decisions, better services, and aid in patient care with enhanced facilities and treatment procedures.


Nearly every sector gains valuable insights from data analytics. With big data functions like marketing, finance and operations gain insights on overall business activities and plays a key decision to understand overall data.

How can Ascend Analytics help?

Ascend Analytics offers healthcare quality management that helps the healthcare sector to manage data quality, safety and ensure quality-driven results. We enable organisations with identification of potential opportunities in their data, automation of processes, ensuring that you put your patients’ needs first.

Get in touch with us for more.

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